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Most airlines today choose to make web fares available only on their own websites, because these fares are so low it would be uneconomic summerfieldsuitemiami to offer them through summerfieldsuitemiami the higher cost channels. (It is, in fact, very common throughout the retailing world for stores or catalogs to also have a website, and for that website to offer a few prices that are below the prices charged for the same goods in the store or the catalog.) However whether an airline chooses to make its web fares available through CRS''s to travel agents and the websites that rely on CRS''s is strictly an individual airline decision, and will remain summerfieldsuitemiami so once Orbitz is up and running. Several third party websites (such as intellitrip.com) today take web fares from various airline websites (which they can do, summerfieldsuitemiami because nothing is more public than a website) and display them in one place for their customers. And of course travel agents can book web fares off an airline''s website for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).

A summerfieldsuitemiami user-friendly search engine with the most current information ... the engine is easy summerfieldsuitemiami to use, and the results are ranked with the lowest fares first. Travel sites are proliferating on the Web like strip malls in suburbia, but there''s one whose name you should remember. Expected to reinvent the online fare-finding wheel when it launches in June. It aims to search every available flight combination for travelers, giving them the choice of cut-rate fares, fewest legs on a trip and most convenient departure times. This could radically alter an industry in which customers surf numerous sites before making a purchase.

It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford summerfieldsuitemiami to be anything other than as competitive and as attractive summerfieldsuitemiami as it can possibly be through each summerfieldsuitemiami channel to the consumers summerfieldsuitemiami that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.

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